Privacy Policy

Introduction

This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

We are committed to safeguarding your privacy and handling your personal information in a transparent and responsible manner.

By using our website, services, or providing us with your personal information, you consent to the practices described in this Privacy Policy.

About Us

We are a strategic marketing company providing tailored marketing strategy, consulting, and related services to organisations across a variety of industries. Our services are designed to support business growth, revenue generation, and long-term performance.

Personal Information We Collect

Personal information is information or an opinion that identifies an individual. The types of personal information we may collect include:

  • Name

  • Email address

  • Phone number

  • Business name and role

  • Website URL

  • Any information you submit through contact forms, enquiries, or consultations

We may also collect non-identifiable information such as:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on our website

  • Referring websites

How We Collect Personal Information

We collect personal information in several ways, including:

  • When you contact us via our website forms or email

  • When you request information, proposals, or consultations

  • When you subscribe to updates or marketing communications

  • Through cookies and analytics tools used on our website

How We Use Personal Information

We collect and use personal information for purposes including:

  • Responding to enquiries and communications

  • Providing marketing strategy and consulting services

  • Preparing proposals, agreements, and project documentation

  • Improving our website, services, and user experience

  • Sending relevant marketing or informational communications

  • Complying with legal and regulatory obligations

We only use personal information where it is reasonably necessary for our business activities.

Disclosure of Personal Information

We may disclose personal information to third parties only where necessary to provide our services or operate our business, including:

  • Professional advisers (such as accountants or legal advisers)

  • Technology and service providers (such as website hosting, analytics, or CRM platforms)

  • Contractors or partners engaged to deliver services on our behalf

We do not sell or rent personal information to third parties.

Where personal information is disclosed to third parties, we take reasonable steps to ensure it is handled securely and in accordance with privacy obligations.

Overseas Disclosure

Some third-party service providers we use may store data outside Australia. Where this occurs, we take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with Australian privacy laws.

Cookies and Analytics

Our website may use cookies and similar technologies to improve functionality and analyse website traffic. Cookies do not identify you personally but help us understand how users interact with our website.

You can adjust your browser settings to refuse cookies if you prefer, although this may affect website functionality.

Security of Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

While we use appropriate technical and organisational safeguards, no method of transmission over the internet is completely secure. You provide personal information at your own risk.

Access and Correction

You may request access to the personal information we hold about you and request corrections if you believe it is inaccurate, out of date, or incomplete.

Requests can be made by contacting us using the details below. We will respond within a reasonable timeframe and in accordance with applicable laws.

Marketing Communications

If you receive marketing communications from us, you may opt out at any time by using the unsubscribe link provided or by contacting us directly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. The latest version will always be published on our website.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle personal information, please contact us:

Email: TheStrategicMarketingCompany@mail.com

We will take all reasonable steps to address your enquiry promptly and fairly.

Complaints

If you believe we have breached the Australian Privacy Principles and are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

More information is available at the OAIC website.

Get Started with Strategic Marketing Planning

If your marketing feels reactive, fragmented, or underperforming, strategic marketing planning is the solution. We help businesses create focused, effective marketing strategies that deliver measurable improvements to their bottom line. Working with The Strategic Marketing Company brings objectivity, expertise, and structure to your planning process. We combine strategic thinking with practical execution, ensuring your marketing strategy is not just ambitious, but achievable.

If you are ready to move beyond tactics and build a marketing strategy that drives real business growth, strategic marketing planning is the place to start..

Contact us today to build a strategic marketing plan that turns marketing activity into sustainable business growth.

Contact us