About Us

Our Approach

The Strategic Marketing Company helps businesses grow through integrated marketing strategy, digital execution, and data-led optimisation — all tailored to maximise return on investment. We were established to help brands grow their business, increase revenue, and dominate their market. We combine data insights, creativity, and proven strategy to deliver measurable results across digital and traditional channels.

In our experience, the most effective strategy is structured, insightful, and commercially sound, but never dull. We believe remarkable marketing starts with sharp thinking, not disconnected tactics. Our role is to help businesses make better decisions, build stronger brands, and grow with confidence through research-based, strategy-led marketing.

By combining research, analytical thinking with creative problem-solving, we develop strategies that create sustainable competitive advantage. We balance data, insight, and imagination to translate complex challenges into clear direction and decisive action. The result is a strategic marketing plan with clear sustainable competitive advantages built to deliver measurable results.

We work closely with founders, executives, and leadership teams to bring clarity to complexity. Our approach is collaborative and outcome-focused.

We help businesses:

  • Define clear market positioning and compelling value propositions

  • Understand customer needs and decision-making behaviour

  • Align marketing strategy with business and growth objectives

  • Build structured, measurable marketing roadmaps

  • Move from reactive tactics to proactive, strategic marketing

Who We Work With

We partner with growth-focused organisations that value strategic thinking as much as execution. Our clients range from scaling businesses seeking direction to established brands looking for sustainable competitive advantage and positioning, stronger marketing leadership, or improved performance. Our strategic marketing services support businesses across a wide range of industries, including:

  • E-commerce

  • Not-for-profit

  • Business to business (B2B)

  • Business to consumer (B2C)

  • Professional services i.e. legal services, financial planning and accounting services

  • Health care services i.e. dental clinics, doctors clinics

  • Disability care

  • Veterinary services and veterinary specialists

  • Animal health, animal care and management

  • Technology and SaaS

  • Real estate and development

Founder

The Strategic Marketing Company was founded by Megan Thompson Bowen. Megan is a strategic marketer with over a decade of executive-level leadership experience. Megan holds a Master of Business Administration (MBA), a Master of Marketing (MMark) and a Bachelor of Arts (BA). Megan has also attended Harvard Business School’s Strategic Marketing Management executive education course.

During her career Megan has specialised in strategic marketing and communications across a variety of industries. She has developed many innovative research-based marketing strategies that have delivered sustainable competitive advantages that built profitable brands, as well as engaged, loyal communities that increased market share and profitability. She has also led and nurtured teams of over 20 employees across a range of departments.

Megan is a proud dog Mum of three rescues, and is passionate about animal welfare.

A woman with blonde hair, wearing a black shirt, smiling in front of bookshelves with colorful books and a small potted cactus plant.

Megan Thompson Bowen MBA, MMark, BA