Website Creation and Website Strategy
Build a Website That Works as Hard as You Do
Your website should be more than just visually appealing — it should be a powerful strategic asset that attracts the right audience, communicates your value clearly, and converts visitors into loyal customers.
At The Strategic Marketing Company, we specialise in strategic website creation and website strategy designed to support your broader marketing goals, increase brand visibility, and drive measurable business growth.
Website Strategy: The Foundation of Online Success
A successful website starts with strategy. Without it, even the most beautiful design can fail to deliver results.
Our website strategy services focus on aligning your website with your business objectives, target audience, and marketing channels. We take the time to understand your organisation, your customers, and your competitive landscape before a single page is designed.
Our Website Strategy Includes:
Business & Marketing Alignment – Ensuring your website supports your sales, marketing, and growth goals
Target Audience Research – Understanding user intent, behaviour, and decision-making triggers
Customer Journey Mapping – Designing clear pathways that guide visitors from awareness to action
SEO Keyword Strategy – Identifying high-value search terms your ideal customers are actively using
Website Structure & Page Planning – Creating a logical, user-friendly site architecture optimised for search engines
Conversion Strategy – Strategic calls-to-action that turn traffic into leads, enquiries, or sales
By grounding your website in strategy, we ensure every element has a purpose — and every page works towards your bottom line.
Website Creation: Designed for Performance, Not Just Looks
Once your website strategy is defined, we bring it to life with high-performing website creation that balances design, usability, SEO, and conversion optimisation.
Our websites are built to be:
Search Engine Optimised (SEO) – Structured and written to improve visibility on Google
User-Focused – Easy to navigate, engaging, and built around real user needs
Mobile-Responsive – Seamless experiences across desktop, tablet, and mobile devices
Fast & Reliable – Optimised for speed, performance, and security
On-Brand – Visually aligned with your brand identity, tone, and values
What We Deliver:
Strategic website copywriting optimised for SEO
Clear messaging that communicates your value proposition
Thoughtful page layouts that support user flow
Conversion-focused design elements
Integration with your wider digital marketing strategy
We don’t believe in templated solutions. Every website we create is tailored to your organisation, your audience, and your goals.
Strategic Website Copywriting That Attracts and Converts
Words matter — especially online.
Our SEO-focused website copywriting is designed to attract qualified traffic while speaking directly to your audience’s needs, challenges, and motivations. We strike the right balance between writing for search engines and writing for humans.
This means:
Using targeted keywords naturally and strategically
Creating clear, compelling headlines and subheadings
Communicating benefits, not just features
Building trust, authority, and credibility
Encouraging action at every stage of the user journey
The result is website content that ranks, resonates, and converts.
Why Choose The Strategic Marketing Company for Website Strategy & Creation?
We are not just web designers — we are strategic marketers.
That means your website is never treated as a standalone project. Instead, it becomes a central part of your overall marketing ecosystem, supporting brand awareness, lead generation, and long-term growth.
Our Strategic Difference:
Marketing-led website strategy
Data-informed decision making
SEO built in from the ground up
Clear focus on ROI and business outcomes
Collaborative, transparent process
Whether you’re launching a new website or improving an existing one, we help ensure your website is working strategically for your business — not just existing online.
Ready to Build a Website With Purpose?
If you’re ready to move beyond a basic online presence and invest in a website that truly supports your business goals, we’d love to help.
Contact The Strategic Marketing Company today to discuss your website strategy and creation needs, and discover how a strategic, SEO-optimised website can elevate your brand and grow your bottom line.